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Spotify for podcaster8/2/2023 Apple also helped provide a central place for people to go to find podcasts. The Jobs endorsement did more than just set off interest in the space. He seems to have a look of clever naughtiness on. I like to think Jobs slid it in there on purpose. I still cannot tell if it was intentional. The live demo even included an f bomb from Adam Curry. This vote of confidence from the visionary himself said to every technologist, “this thing is real.” It was a historical moment. Steve fundamentally understood that podcasts represented the next generation of radio, because the automatic delivery of what you want gave you access to more relevant audio content. Podcasting is the next generation of radio, and users can now subscribe to over 3,000 free Podcasts and have each new episode automatically delivered over the Internet to their computer and iPod. It’s worth reading just how praiseworthy he was of the format: Then, in 2005, podcasting got its real validation with Apple introducing the category into iTunes. This helped launch the new medium to a brand new audience, and usage kept growing. Towards the end of the year, Winer would present podcasting technology at the first-ever BloggerCon. From the earliest days, podcasts were associated with Apple.Īdam’s entry helped the medium gain validation, and many more began entering the space. He even put an iPod belew the microphone in the cover art. He decided to launch his own: the Daily Source Code, the first daily podcast. One person who noticed was MTV VJ Adam Curry. Chris was a news anchor, talk show host, and former New York Times writer. Then, in 2003, software developer Dave Winer figured out a way to send attachments to RSS feeds for his friend Christopher Lydon. But plenty of shows, like the Dan & Scott Show on AOL, gained cultural relevance. For early internet users, it was more of a pull than a push situation. He interviewed experts every week, and set out the template for millions of internet radio hosts, now called podcasters, since.įor over 10 years, users accessed asynchronous radio files by downloading them. Carl Malamud launched the first internet talk show called Internet Talk Radio. The dawn of podcasting was the early 90s. Along many steps of the way, Apple has been a driving force of its success. To fully appreciate the significance of Spotify stealing podcasts from Apple, one needs to know the history of podcasting. After all, who doesn’t want to compete in a big market like podcasts – and win? History of Podcasting Apple’s Role in the History of PodcastingĪlong the way, we’ll focus on tips for product builders and growth architects.But just how did Spotify steal podcasts from under Apple’s nose? Especially when it was so public about its intentions? Let’s find out. It is a trend that has surprised even the smartest tech analysts. By 2023, analysts expect Spotify to have 30% more MAU than Apple. Spotify just passed Apple for monthly active podcast listeners, and it is set to vastly outgrow Apple over the coming years. Just three years later, the efforts have borne fruit. In June 2018, he boldly announced the company would spend $500M to invest in growing its podcasting business. That was until Daniel Ek, the CEO of Spotify, set his eye on the podcasting market. That has made podcasts an unsung winner for Apple for many years, a future profit center that it had barely explored. This continued product development has kept the app fresh, and hard for anyone to compete against. Even relatively small iOS updates like 14.6 came with huge updates to the podcasts app. Each edition of iOS came with a set of major feature releases to the podcast app. Being an Apple app, it integrates well with Carplay and Airpods. It is naturally bundled with each iOS, and reinstalled if you remove it. Apps like Stitcher (which was acquired by SiriusXM for $325M in 2020) and Breaker exist, but the majority of users have historically gone with the podcasts app. It even has 3x speed, which, as a former policy debater and daily article writer, I use frequently.īut, for the vast majority of users in the Apple ecosystem, that has not been the case. It has wonderful design, as well as transcripts of almost every podcast I listen to. Airr is one example of a podcasting app focused on clipping highlights as written notes for later that hits a niche audience well. That is not for lack of competitors trying. Most podcast listeners started there, so they tend to stay there. Generally, throughout the history of podcasting, Apple has been the top dog.
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